2Dangle or Not 2Dangle: How a Hobby Became a Second Business

I hope those of you who visit my blog regularly know by now that I’m an advocate of people, especially women, having multiple sources of income. I’m not advocating running out and getting a second job or joining the latest pyramid schemes. But so many women have talents that reach well beyond the tasks of their day job; and passions that invigorate their souls, even after a long day at the office, or extra long week at work. So I ask…why do you work so hard building up someone else’s company, when you can use some of that energy during your “off” days and time, to start building your own?

Many people have said it, but do you want to be in your 50s, 60s or 70s, and look back with regret about the bakery you never opened; the designs you never finished; that “idea company” you never started; the craft projects that keep stacking up in the closet — maybe even the chapters you never completed in the book you never sought to get published.

So while you’re thinking about all of that, let me introduce you to another one of my friends. and tell you part of her Catching Raindrops story.

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Diana Stancil isn’t your average, ordinary grandmother type; or at least not the type of grandmother Hollywood likes to portray in the movies. Born and raised in Grants, New Mexico, Diana moved to Houston, Texas as a young adult. It was shortly after the birth of her third child that Diana was approached by a modeling agent and asked to do some work for a department store.

“This was during the late 70s, and being in Texas, I think they were just looking for a new face to represent the Hispanic market,” Diana shares, trying to deflect the obvious truth of her natural beauty. “But it was fun while it lasted, and I even did one job that included my baby girl.”

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It would be this same little girl who would give rise to Diana’s reason for leaving Texas for Nashville, Tn. Jaci Velasquez, Diana’s only daughter, began singing when she was just a child. At only 14 years of age, she caught the attention of Christian music record executives and was signed to her first record deal. Not one to leave her daughter soley in the hands of complete strangers in the music industry, Diana not only moved her family to Nashville, but became involved in the business aspects of her daughter’s career.

“My goal was never to work in the music industry,” Diana explained. “My sole purpose was to take care of my daughter.” Because Diana was traveling with Jaci and taking up the day-to-day duties, she inevitably learned the business, which ended up preparing her for her future endeavor as co-owner of Artist Garden Entertainment. “Everything was very new to us, and Jaci was still very young. I felt it important to be there for her. I wanted to help give her the space so that she could just be a kid”

In the spirit of catching raindrops in her water buckets, Diana learned how to quickly adjust to her new normal. She was no longer just another working mom. With the enormous success of Jaci’s first album, Diana was also thrust into the limelight — that of being the mother of an increasingly popular music artist. And even after her daughter turned 18 years old, Diana continued to travel with her, offering both motherly counsel and professional advice as Jaci’s career continued to grow.

Then, 10 years later, when Jaci’s manager decided to retire from the business, it was Diana who took over managing her daughter, including helping to run the new record label she’d recently launched.

“There were a lot of things going on during that time. And I was wearing too many hats. It was a lot.”

Diana was still a newlywed when she took over managing Jaci’s career. A few years later, Jaci also married and had given birth to Diana’s first grandchild.  Diana knew it was time to help Jaci secure another manager. “I wanted to be a grandmother and a mom; not a manager. I wanted to be able to talk about my grandchildren with her, and not just talk about business.”

In 2009 Diana took up a craft she’d taught herself many years earlier – jewelry making. It started at first when she was helping to develop a unique bracelet for her daughter to wear for a special occasion. A few months later, and Diana was designing and creating one-of-a-kind earrings for friends on a regular basis. “Working on my jewelry was very therapeutic for me,” Diana said. But with word of mouth growth, creating earrings, necklaces, and bracelets was no longer just a hobby; it was quickly becoming a side business as well. And by 2010, her new company, 2dangle, was born.

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“I make jewelry for all kinds of occasions,” said Diana. “And since I handcrafted each and every piece myself, they are mostly unique to the woman buying them.” Diana makes jewelry for birthdays, proms, graduations, and Christmas gifts; even for weddings and other special occasions.

And while Diana keeps an inventory of jewelry in place, representing the various types of work she does, she also frequently gets commissioned to create special pieces that she agrees not to duplicate for anyone else. “Offering one-of-a-kind jewelry is the key,” she says. “People like knowing that they’re wearing pieces no one else can get or walk into a store and find.”

Diana also does private parties, where she is able to showcase the wide range of options available to someone looking for something special. Most of her pieces are available for shipment within the US. In November, she will participate in Nashville’s Morning Brew women’s conference where she will be one of several exhibitors at the event.

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Diana is married to Keith Stancil, a former record company executive who runs their management company, while Diana provides the insight and assistance that her over 15 years in the business have afforded her. She loves being a mom to her two sons and daughter, and grandma to two energetic grandsons and an adorable granddaughter.

Diana fancies herself a Food Designer, using everyday pantry and grocery items around the house to create new and exciting menus for her husband and many friends and artists who frequently visit. “My favorite type of meal to make is New Mexico and Spanish cuisines.

For more information about 2dangle, or to book a private party in the Middle Tennessee area, visit www.2dangle.com. And for an up close look at Diana’s work, visit her 2dangle board on Pinterest at http://www.pinterest.com/dianastancil/.

 

NOTE:  The beautiful green and black necklace and earrings that Diana is wearing in the first picture were designed and made by her, as was the silver necklace Jaci Velasquez is wearing.

 

 

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