Today I was reminded why I LOVE customer reward programs and try to remember to use those which I sign up for. Now, I’m not one of those people who sign up for everything (I’ve met some of those people before). And I hate it when my email inbox gets flooded with offer after offer from some companies, once they get my email address. It’s one of the reasons I reserve a specific email address to use whenever I sign up for a new reward program. But any inconvenience that I might endure is still worth it for what I get back in return.
I heard a report on one of the morning programs that over 21% of Americans are members of various reward programs. Unfortunately it went on to say that only about 9% of them actively use their accounts and redeem the offers. In this continually challenging economic times we live in, I am always looking for ways to save money and get something back while doing it, as often as I can. So the concept that people just “don’t” collect on the freebies that are available for them, blows my mind. I may not always remember to redeem everything due to me, but there are certain things that I make a point of always doing to save money now, and be rewarded later. One of those things is using my Kroger Plus card. Sure, there may be other grocery stores any given week that may have certain products on sale or listed for a less expensive price. But I like to look at the overall benefit. For instance, while I get my groceries at a savings by using the card, I also get three cents per gallon off at their gas stations too; and have the ability to build up even more money on that.
So while I was out running errands today, I knew I would pass three different Kroger gas stations in my travels. The first one, just a couple of miles from where I live, was $2.99/gallon. I kept that in mind as I continued my drive, passing a second one at 2.97/gallon, and finally, the third one that was $3.06. After getting my errands done, I knew the route I would take back home — and stopped at the station with $2.97. I was expecting my grocery savings to reveal a 10 cent savings at the pump. But I was even more surprised to learn I actually had accumulated 20 cents. So today, I filled my tank up for only $2.77 a gallon — the same day a news report indicated that gas prices were on the way back up this winter.
Without the rewards program, and searching out the best gas station, I could have easily paid 20-30 cents more per gallon. Those costs really add up when you’re filling up every week!
That’s why I don’t get what people have against signing up for programs like with Krogers. I enjoy knowing I’m saving money when I shop and then again when I get gas. I actually like finding out what kind of surprise awaits me at Panera, where I take several meetings; especially when something comes up on the days I’m a little low on cash. Or getting extra savings at places like CVS, Walgreens, and even the Regal movie theater. Who wouldn’t want to save on a movie ticket, or get a free bag of popcorn at that show you’re already attending?
So if you want to start making some changes that will show up in your bank account, start first by planning ways to save money. It’s been said that “By failing to prepare, you are preparing to fail.” One of the ways you can prepare to succeed is to start implementing changes in your life and not just talk about making changes. Sign up for reward cards. Cut coupons. Shop for bargains. Plan your travels to keep from wasting gas. Do what you have to do to make the kind of changes in your life now, that will result in a better life for you later.
In other words, prepare yourself for success!